Tips on getting your business found by more new customers!

Here are some useful tips for local business owners who want to do internet marketing themselves.

• Do a local search for your business using a keyword you think a potential customer would use to find you and see where your listing appears
• Claim your free local business listings on the big 3 search engines
• Optimize your listing 100% complete this is what google wants and it will improve your rankings
• Set up an effective strategy to gather positive reviews, this builds your trust online with potential customers
• Target the right keywords, this is critical, you have to know what your customers are searching for to find you
• Monitor your listing: Check reviews, update at least quarterly, reading analytical reports, tracking your competition
• Develop a keyword optimized business description
• Get citations – Google sees these at votes of trust for your business and they greatly improve your rankings
• Submit your business listing to local directories, this is how you get citations
• Create coupons or special offers in your listings, this creates a call to action on your listing
• Get listed in local directories like Yelp.